Derek Sivers (of CDBaby) adds to Seth Godin’s thoughts on creating a remarkable product first, marketing second in this post.
You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone.
If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are.
BigBrassBand is all about giving you the tools necessary to run and manage your business (as well as market your business – with coupons, affiliate marketing and more). We do this so you can focus on building a product that is so fantastic that people blog/twitter/share about you and what you are building without any prodding. No amount of marketing will help if the product just isn’t right. Remember: marketing is just the amplifier.
WHAT DO WE DO?
Your business is spitting out lots of data that you either ignore or spend too much time looking through.
BigBrassBand relates and presents your data in an action oriented format so that you:
1) do the things you need to be doing to be successful,
2) reduce the amount of time it takes to do those things and
3) have more time to spend building your product, going to conferences, or playing with your kids.
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