Back in January of this year Mark and I were finishing up the conceptualization process for this new web subscription management service. The concept that we wanted to convey in the name was that the “little guy” could act like the big guys. A bit of David and Goliath you might say. We toyed with names from “orchestra” to something about lycans (I’m told it has to do with werewolves…).
Where did we end up? BigBrassBand. The beauty of the name only became even more apparent when we got this design from Andy Geppelt @ BlueMonkeyDesigns (we usually work with a designer directly, but this time around we wanted to get as many varied ideas as possible [yes this is controversial, look at the dust storm kicked up at Carsonified re: spec work]).
The beauty of this design was that it put the name of the company in direct “conflict” with the company logo. Most web applications written today are developed by a lone developer or a small team and they are doing their best to make as much sound as they can on the web – not unlike a one man band. So our goal at BigBrassBand is to make your one man band sound like a big brass band!
A little one man band fun:
WHAT DO WE DO?
Your business is spitting out lots of data that you either ignore or spend too much time looking through.
BigBrassBand relates and presents your data in an action oriented format so that you:
1) do the things you need to be doing to be successful,
2) reduce the amount of time it takes to do those things and
3) have more time to spend building your product, going to conferences, or playing with your kids.
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